Establishing the scope of marketing practice
AbstractPurpose - Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper clarifies the reach of...
View ArticlePrice customization and within chain data do not mix!
AbstractPurpose - Grocery retailers have access to detailed data on consumer purchases within their own chains. Previous research has used across-chain scanner panel data to develop optimal price cuts...
View ArticleFactors enhancing word-of-mouth influence: positive and negative...
AbstractPurpose - This study examined the effects interpersonal, service product and message factors had on positive and negative word of mouth’s (WOM) influence. The study also addressed the impact...
View ArticleWeapons of mass intrusion: the leveraging of ambush marketing strategies
AbstractPurpose - The study presented in this article examines the impact of the leveraging of three distinct ambush marketing strategies that are under-researched in the literature: Promotion, Event,...
View ArticleHomogeneity, "glocalism" or somewhere in between? A literary interpretation...
AbstractPurpose - This paper aims to expand current theories of globalisation to a consideration of its impact on the individual. Much work has been done on the impact of globalisation on social,...
View ArticleTo what extent do articles published in other than "top journals" have impact...
AbstractPurpose - The purpose of this study is to examine the relevance and limitations of using a top journal approach as a proxy for an article’s value or contribution. Design/methodology/approach -...
View ArticleDeconstructing the value proposition of an innovation exemplar
AbstractPurpose - Research into the identification and development of value propositions has recently been identified as a key research priority by the Marketing Science Institute. The purpose of this...
View ArticleEmployer brand trust and affect: linking brand personality to employer brand...
AbstractPurpose - The importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown to explain considerable variance...
View ArticleThe effect of pre-entry information on relational outcomes in franchising:...
AbstractPurpose - The purpose of this paper is to examine how pre-entry franchising information (i.e. franchisor-provided) influences the confirmation (or not) of franchisees’ pre-entry expectations...
View ArticleInternal market orientation, market capabilities and learning orientation
AbstractPurpose - The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational...
View ArticleExploring consumers' motivations to engage in innovation through co-creation...
AbstractPurpose - Purpose – This paper explores what factors motivate consumers to engage in co-creation innovation activities. We propose that motivations differ across types of activities, whether...
View ArticlePredicting handbill avoidance in Hong Kong and the UK
AbstractPurpose - Handbills are an interesting advertising medium since they are distributed by people in a social context. Little, however, is known about why handbills are often avoided. This study...
View ArticleThe effects of perceived service recovery justice on customer affection,...
AbstractPurpose - This research aims to examine the consequences of customer justice perception and the role of customer affection in the context of service failure and recovery....
View ArticleConsumer perceptions of trade show effectiveness: scale development and...
AbstractPurpose - This paper develops and estimates a model to measure consumer perceptions of trade show effectiveness. Design/methodology/approach - Data were collected at three separate B2C trade...
View ArticleMarketing artistic careers: Pablo Picasso as brand manager
AbstractPurpose - In recent years, scholars have begun suggesting that marketing can learn a lot from art and art history. This paper builds upon that work by developing the proposition that successful...
View ArticleEye for an eye: examining retaliation in business-to-business relationships
AbstractPurpose - The purpose of this research is to examine why a buying firm in a marketing channel may retaliate against its supplier. The objective of this paper is thus to understand the...
View ArticleRe-conceptualising call-centres as sites of control: the insider perspective
AbstractPurpose - The role of call-centres during service recovery has attracted much attention in research. However, marketers know less about controlling customers during recovery interactions and...
View ArticleGratitude in relationship marketing: theoretical development and directions...
AbstractPurpose - For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial...
View Article
